Getting down in the Dip

Seth Godin - The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

Is there anything to learn in such a short book? Especially when the author repeats himself so many times? It's good to quit, to succeed you need to quit because you can't do everything, people will tell you to never quit, quitting is good, quit, quit, quit, quit, quit, quit, quit, quit, quit, quit, quit, quit, quit, quit, quit, quit, quit, quit, quit, quit, quit, quit. I get it.

I've never been one to listen to advice and I have quit many things, some of which have been significant some of which haven't
1 - Destructive relationships - close and not so close
2 - Studies - there's part of a PhD out there somewhere
3 - Books - what is so good about The World According to Garp.
4 - Games - Rayman Raving Rabbits, total crock.

I'm a quitter, and I do sometimes feel I shouldn't have quit. Sure it would be great to have a PhD, but I'd never use the knowledge, so why bother.

I have previously worked for a company that completely failed to understand when to quit. They stayed with appalling clients, getting paid well below market rate, doing lousy work and losing people because of all this. The strong belief that a customer, any customer must be kept at all costs was and is foolish. For example I asked the directors if they made any money out 3 years with one customer, as it seemed inconceivable and was assured (by one director) that they certainly had. A few days later the MD had done some useful book-keeping and showed me that at best they broke even. So they had a cliff rather than a dip and they should have quit and put their energy into something else.

I guess you can learn something from such a small book. (Or if you prefer, There are significant take aways, structured as learns, from this diminutive publication.)

And now I am quitting.